W was awarded the work following an AAR-led pitch technique, with the temporary increasing of the technique and company focus to incorporate shopper media relations, name & problem management, b2b & social media.
The agency also will handle each national & international work for the corporate, that last year had a majority stake snapped up by US-based equity firm The historiographer cluster for a calculable Â£300m.
With a fleet of over 3,500 taxis across London by visiting the Chelsea Taxi site, the corporate contains a powerful presence in a very sector that’s calculable to be price Â£3bn a year. It recently according that turnover had up seven.6 p.c to Â£171.7m for the year ending August 2013.
However, it’s facing stiff competition from start-ups like Hailo & Uber; that last week gained a content boost once protests by black-cab drivers brought components of central London to rest.
W founder Warren Johnson pointed to the “exciting time within the taxi business” with a growing market & “lots of the latest competition moving in.”
“We’ve been brought in to assist Addison Lee with its next stage of growth to help continue its flight, whereas golf stroke its ability giving & simple booking at the guts of the story,” they additional.